Every project has it’s own identity and every partner has their own vision. To kick off the partnership process we begin with an introduction where we ask questions and discuss the goals and potential deliverables.

If we think we might be a fit Relay will deliver an initial Scope of Work that plays back 1) What we heard from you 2) The Key Objectives as we see them and 3) Our Recommended Overall Approach along with detailed project timing + phasing.

From there we collaborate on adjustments until we reach an agreed upon SOW and then the fun starts!

See example SOW here.

To effectively tell stories within any culture, community, or industry we must first learn to speak their language. We start with stakeholder interviews, research, and the exchanging of key information to we can wrap our arms around the sandbox we’re playing in.

Once we understand where we want to go AND where we are coming from we can begin the creative development and design process. Messages sing when they are aligned with visuals and speaking natively. Only after we’ve truly learned the subject can we begin to craft effective messaging.

As we move along new messaging concepts will come to life as you see your vision from new angles. With messaging one size absolutely does not fit all - every time we adjust messaging we’ll adjust the project to best fit.

When we’re getting close we will deliver a nearly-complete product giving us an opportunity to zoom out and look at our creative in the wild. Once the message and design is locked in we can polish the surfaces and sharpen the teeth of our messaging.

Once we’re feeling great about our project we will deliver a folder of final files including the final, consumable product, the working files, all of the creative building blocks we used, and guidance/usage documents wherever necessary. Out goal is not to handcuff you to our services, but rather to enable you to succeed. We work with people, concepts, and cultures we believe in and believe your success is our success.

Like the Bicycle plan