Experience

2024 – 2026

Founder & Brand Director Relay Marketing Agency (San Diego, CA)

• Boutique brand marketing agency serving athletes, entertainers, and lifestyle brands across retail, digital, and experiential channels as well as emerging B2B businesses in diverse complex sectors.

• Brand Manager for NFL superstar Dez Bryant co-creating original products, partnerships (Fanatics, Dallas Cowboys) and activations while developing original brand + community content and channels (YouTube, Patreon)

• Agency Partner Columbia Tech Ventures (Columbia University Incubator)

• Brand Development Partner,Energy + Defense Sector (Mearas, Stepwise, Tyfast, Rapid Ventures)

• Contract CMO – Private Equity/Commercial Real Estate SaaS (KOPA)

2022 – 2024

Senior Marketing Director Subnation Media (Los Angeles, CA)

• Led integrated brand marketing campaigns for global clients at the intersection of gaming, sports, fashion, and entertainment including FIFA World Cup, NFL Rivals, Comic Con, Bicycle Playing Cards, and Fred Segal.

• Directed copywriting, brand guidelines, and toolkits ensuring consistency across global and regional teams.

• Partnered with licensors, cultural storytellers, and influencers to expand brand authenticity and reach.

• Led multi-platform campaigns targeting Gen Z and youth audiences through full pitch-to-delivery cycle.

2017 – 2022

Manager, Global Brand Communications Adidas / adidas Originals (Portland, OR)

• Supported global brand campaigns and independently led the platform Regionally for multiple seasons

  (Impossible is Nothing Global, Tokyo Olympics, NBA Playoffs, Global Women’s, more)

• Built and executed brand roadmaps for marquee entertainment and sports IPs including Ivy Park × Beyoncé, NBA, FIFA, Faze Clan, and the Tokyo Olympics.

• Member of adidas Originals Lifestyle Exclusive Creation Team, partnering brand storytellers with product creators to co-develop inspired product with athletes, gamers, designers, and cultural figures.

• Selected to inaugural global FHIPO (Future High Potential) Class

• Select Projects:

  • Guardians of the Galaxy Collection: selected and co-designed footwear models for 6 Marvel collaboration shoes incl: packaging, storytelling, marketing, and release.

  • Pharrell × Complex Complexland: a first-of-its-kind virtual event with an exclusive product drop that opened a new channel for digital brand activations.

  • Under Armour Attack Plan: delivered a board-sponsored competitive intelligence project leading a global strategy team to identify key growth opportunities in the U.S. market.

  • Adidas Gaming: Led and developed adidas Gaming alongside signing of Ninja and the emergence of gaming and esports culture before and through COVID-19.

2016 – 2017

Promotions Manager iHeartMedia (San Diego, CA)

• Built cross-channel promotional campaigns for major label artists and brand sponsors, connecting radio, digital, and live events to grow regional audience and engagement.

2014 – 2016

A&R Manager Warner Bros. Records (Los Angeles, CA)

• Started as a Marketing Intern in 2012, advanced to Executive Assistant to the Head of Creative/A&R, then A&R Manager.

• Scouted, signed, and developed artists in Hip-Hop, Pop, and R&B — building brand narratives, creative direction, and visual identity from discovery through release.