I’m Kevin, and Relay Marketing is the creative practice I use to help brands, founders, athletes, and artists bring their ideas to life. I specialize in strategy, storytelling, and execution across digital, social, PR, activations, community building, retail, creative, partnerships, media, and business development.
My work spans brand development, go-to-market strategy, content systems, slide decks, live experiences, and everything it takes to launch, grow, and communicate a brand with clarity and impact.
Relay is built on a simple idea: great marketing starts with understanding what makes something—or someone—worth paying attention to. From there, we translate that into sharp strategy, thoughtful creative, and meaningful experiences that connect with the people you’re trying to reach.
If you have a story, a product, or a vision you want to move forward, I can help you shape it and share it in a way that resonates.
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VALUES
clarity creates momentum
craft beats complexity
every brand deserves its own approach
Get to know me
I started my career as early as possible after falling in love with the music industry. I spent my early years learning from legends on the a&r team at Warner Records where I tripped and fell into business development, which ultimately opened the aperture of my career path.
That momentum carried me to sports + fashion where I honed my storytelling, campaign, and activation skills on every rung of the marketing ladder at adidas global. In my time there I was trusted to write stories alongside major partners and moments like Beyoncé, Mo Salah, The World Cup, the NBA, and the Olympics.
After leading brand side campaigns and activations in over 60 countries with the three stripes I took a chance on leading a tech x culture agency called Subnation in Los Angeles where I had the opportunity create stories, communities, products, and activations with world class brands like FIFA, Fred Segal, NTWRK, the Dallas Cowboys, and Bicycle Playing Cards.
Finally, after 15 years learning from world class brands, I launched my own agency to support innovative thinkers, original creators, and powerful startups.